Ozzie Buzz is a national Australian educational program about insects. The program helps inform Australians about bugs in their native area. The program needed a marketing campaign with various instructive brochures divided by Australian states and a mobile application that identities insects by photo.
To appeal to the primary target audience of rural Australians, Ozzie Buzz uses a simple, utilitarian style. The color palette of muted tones is earthy and calm. The brochure and app were designed in a way that makes lots of information as readable and easy to understand as possible. The brochure allows customers to recognize insects according to a set of parameters. Special attention is paid to invasive species, a big problem in Australia. The mobile application collects population data about different species for the science community.