Longitude, a series of nail polish sets with a travel theme, was created for young girls, ages 16–20, who are just opening themselves up to the amazing world of travel. The product should convey an easy-going, adventurous mood and create the impression that exploring new nail polishes could be as exciting as exploring new cities.
To achieve this goal, hand-made illustrations inspired by a travel journal were created. Water-color effects add freshness and informality. The handwritten typeface KG Seven Sixteen is used, increasing this impression. The boxes for nail polish sets are created in the shape of a book with inner pages consisting of travel and nail polish advice. The nail polish itself is located at the end of the ‘book.’ Longitude includes a fun packing list that encourages customers to plan their next trip inspired by nail polish.